Global marketing captures the marketplace for time definite sales. Competition maximizes price. Fence sitters turn into bidders and bidders turn into buyers. Auction brings market value and creates liquidity for commercial real estate, especially challenging and unique assets.
JLL and Williams & Williams are creating a new marketplace for commercial real estate through Live Gloabl Acution Events, giving sellers a competitive edge. As a core aspect of this alliance, Williams & Williams will conduct a series of simultaneous live on-site and live online gloabal commercial real estate acutions enabling remote bidders to compete in real time with on-site bidders. This expands the buyer base for any property and competitively increases the high bids.
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